![]() It’s also worth noting that Google appear to remove non ASCII range characters from the beginning of the text when displaying in the SERP view. Google may resolve this so that titles are chopped off at word boundaries as before, rather than in the middle of a word. The upshot of this change is that text is no longer truncated at word boundaries (before or after a word). However interestingly, Google are still internally truncating based on 16px, but the CSS will kick in way before their ellipsis is shown due to the larger font size. Google now use 18px Arial for the title element, previously it was 16px. ‘Over 512px’ is now our default filter in the page title tab. Anything over this limit, Google truncate the title with CSS and include an ellipsis. Google calculate the pixel width of the characters used in titles with a limit of 512 pixels. To provide a better understanding and share some of our research, we discovered following for our emulator – Page Titles However, please note, the preferences do not currently update the view in the SERP snippet tab, this remains based on our findings outlined below. You can draw your own conclusions and best practices on pixel width by changing the new preferences configuration in the SEO Spider. We believe the emulator is pretty close in accuracy this is the first iteration however so we’d love your feedback and we will continue to improve with further revisions. We had to perform a fair amount of research into how Google displays search results so that we could reverse engineer Google’s logic for calculating pixel width to provide greater accuracy in our SEO Spider. Hence, best practice is really important here, ensure your key phrases are at the beginning of titles in particular to increase the likelihood they will be visible. Pixel width makes total sense for the search engines to use for their SERPs, but does make it harder for webmasters and SEOs to have control over their search snippets which is genuinely frustrating. As outlined in our 2.30 release notes, the Screaming Frog SEO spider now calculates the pixel width of page titles and meta descriptions and has a SERP snippet emulator in the lower window tab. ![]()
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